Sam Greenaway

London based professional web developer

Personal Profile

London based creative web developer - Umbraco certified


I am a contract / freelance (Microsoft .NET) web developer based in West London. I am enthusiastic and enjoy challenging projects and creative working environments. I have ten years of commercial experience and I have worked for small digital agencies, large corporate organisations and the public sector.

Throughout my career I have worked mostly in smaller teams dealing directly with management and other departments such as IT secutiry, networks teams, graphic design studios, third party agencies and also have a lot of experience in dealing direct with clients. I have also worked in larger global teams in more structured corporate environments. I believe this experience has been invaluable, enabling me to gain exposure to all aspects and processes throughout the lifecycle of web projects, whatever the size of the business.

I would class my core skill set as back-end .NET / SQL and ASP.NET MVC, although I have a passion for all web technologies including front-end and web design. I have worked extnsively on CMS driven sites and have recently completed two greenfield Umbraco projects, I am an Umbraco Level 2 Certified Developer on version 7.1.

My last two roles have been at senior and lead level and I enjoy being involved in managing small teams in an agile environment.


A brief overview of my skill set

Programming (Microsoft .NET Stack)

Databases (SQL Server)

CMS Systems (Umbraco)

Web Design + HTML & CSS

JavaScript & jQuery / Angular JS

IIS & Server Admin & Cloud (AWS / Azure)


University of Worcester

Bachelor of Science (Computing) - Graduated: 2005

I studied a three year computing degree at the University of Worcester from 2002 to 2005. I gained a lower second class degree with honours and final year credits on the following modules:

  • Project management principles (with PRINCE and SSADM)
  • Database programming and administration (SQL Server)
  • Event Driven Programming (Visual Basic 6)
  • Object Oriented Programming (Java)
  • Advanced Wed Design
  • Dissertation - Design & build of a web based e-commerce and stock control system built in Classic ASP.


Most recent and relevant experience

Virgin Media

Lead .NET Developer (Contract) / London, UK / April 2013 - Current

I am currently working for Virgin Media's digital team, building various public facing micro sites / marketing / sales websites for monthly and quarterly campaigns. Technology wise it is using the Microsoft development stack with .NET MVC (3/4/5), Entity Framework (Code First) with SQL Server and hosted on AWS (Amazon Web Services).

The British Museum

.NET Developer (Contract) / London, UK / Januray 2013 - April 2013

From January to April 2013, I was in a contract role at the British Museum. The role was a short term 2-3 month project to integrate three of the museums systems. This involves working with a fundraising CRM system (Blackbaud Raiser’s Edge), an e-commerce web platform (Venda) and an in-house intranet portal. Most of the work was centered on importing / synchronizing of data between the CRM and e-commerce platform, using the COM/.NET API provided by the CRM software vendor and web services provided by the e-commerce platform. Technology wise it was been mostly WCF/.NET Web Services.

Barclays Capital

.NET Developer (Contract) / London, UK / June 2012 - January 2013

From June to December 2012, I worked for Barclay’s on the company’s “Connect Portal” web application, which is an internet based remote access portal. The majority of the work involved securing the system and preparing it to support mass client use during the 2012 Olympic Games. After that I worked on the redevelopment of this product to enable it to be used across mobile platforms and integration with a new software VPN product. I was also heavily involved in developing a corporate app store product for Barclays which was built using MVC3 and JQuery Mobile. Technologies used in this role include, ASP.NET MVC 3 & 4, ASP.NET Web API, WCF, Entity Framework, SQL Server 2008. I also set up continuous integration for the project using TeamCIty. I worked in an agile team using SCRUM, and I also gained additional experience of using SubVersion source control and Atlassian Jira / Confluence for team collaboration.

Time Inc. UK / IPC Media

Senior .NET Developer (Contract) / London, UK / December 2009 - June 2012

I worked as a contractor as part of Time Inc / IPC Media’s IT development team from November 2009 to June 2012. I was initially contracted for 6 months to re-develop the company’s corporate intranet. After completing the initial contract I worked on many other web/database/software development projects for the company across their diverse range of magazine publications. These ranged from an advertising pricing calculator for Time Magazine, a software asset management system for the IT department and a data warehousing project for analysing web advertising statistics.

All projects were been built on Microsoft technology using ASP.NET (4.0), C#, LINQ and SQL Server 2008. The CMS behind the Intranet was based on Alterian CMC which is a .net based system, although I was in the process of re-developing it using Umbraco. I also used Telerik Rad Controls for ASP.NET extensively on other projects.


Some examples of my work


Kind words from clients and colleagues

Graeme Lock

Partner / The Outside Design Company (Staines, Middlesex)
Sam delivered two new web sites for my design build business and initiated my web marketing programme. Sam is a flexible guy and was able to provide a good cost affective service in a short time period which has proven to be my main line of marketing.

March 5, 2013

Jody Smith

Director / Smith Young Real Estate (London)
Sam has done work for Smith Young Real Estate for nearly 3 years. From designing our logo, business cards to constructing / updating our website and much more. Sam has always come up with ideas on how we can improve this side of the business and works efficiently meaning that we can use our resources and time in actually doing property agency work. We wouldn't hesitate in recommending him.

February 22, 2013

Simon Twigger

Head of IT Development / Time Inc. (UK) Ltd (London)
Sam is a task orientated individual that produces great products to time and budget. He is personable and communicates effectively holding both business analysis skills as well as excellent coding ability. Sam also has the rare ability to combine the delivery of business requirements along with an eye for user orientated design skills.

September 17, 2012

Paul Stanley

Head of IT Services / Time Inc. (UK) Ltd (London)
I had the pleasure of working with Sam for a few years on many internal IT projects at IPC. Sam built our IT services intranet and a software asset management system, amongst other things. He was very likable, a great team player, diligent, bright, enthusiastic and an extremely capable person. I'd certainly have no concerns about recommending him to anyone.

September 13, 2012

Ric Pestano

Head of Production / OTV Ltd (London)
I had the pleasure of managing Sam for many years at OTV. Sam is a well-disciplined, self-sufficient innovator who will always look for the best solution rather than the easiest. We worked together on many projects with tight deadlines and Sam had a good understanding of how to balance quality work with the need to deliver on time.

September 5, 2012



Contact Info

  116 Acton Lane, Chiswick, London, W4 5HH

  020 3732 6318 | 07825 617787

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